600% Increase in New Patients through Elevating Digital Presence for a Plastic Surgery Clinic

Allura Clinic is a board-certified plastic surgery practice in Dieppe, New Brunswick, offering both surgical and non-surgical treatments under one roof. The demand for their services was real. The digital infrastructure to capture it wasn’t.

CLIENT PROBLEM

Their website couldn’t support e-commerce, advertising restrictions on surgical keywords were limiting paid reach, and there was no coordinated strategy to move patients from awareness through to a booked consultation. The clinic had no system to nurture the patients who left without booking.

WHAT WE DID

NVISION rebuilt the website with e-commerce functionality and a booking flow designed to remove friction between a patient’s first visit and their consultation request. A lifecycle marketing strategy was then built around the patient journey, mapping the specific content and touchpoints high-value patients needed at each stage before committing to a procedure.

Paid campaigns were developed to reach surgical and non-surgical audiences within platform restrictions, with treatment-specific landing pages built to capture higher-intent traffic. SEO was focused on procedure pages to build organic visibility for Allura’s priority services, and email marketing was layered in to drive repeat visits, promote time-sensitive offers, and keep leads engaged long enough to book.