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Exhibition Place
Optimizing Visitor Engagement for the Exhibition Place Through Targeted Information Funnels and Clear User Pathways
CLIENT PROBLEM
Exhibition Place is one of Toronto’s most recognized destinations, home to the CNE, professional sports, trade shows, and live entertainment. That recognition is an asset for the brand and a problem for the website.
Visitors arrived looking for event tickets, refunds, and show details that had nothing to do with Exhibition Place itself. Event planners, the audience that actually needed to find them, were getting lost in the noise alongside everyone else.
WHAT WE DID
NVISION built the site around three separate information funnels, one for the visiting public, one for event planners, and one for exhibitors, so each audience reached the information relevant to them without wading through content meant for someone else.
Each funnel was given a distinct conversion goal, a clear call-to-action, and a path designed around what that specific user needed to do next. The result was a site that finally matched the scale and clarity of the brand behind it.
Our Results
THE BOTTOM LINE
We’re Built for Business Owners
LIKE YOU
If you’re tired of agencies that don’t “get it,” want a partner who speaks your language, and need marketing that actually contributes to your bottom line—you’re in the right place.
Build me a site like this
Proven Results
Don’t Just Take Our Word for It
See what Business owners and marketing professionals are saying about their experience working with NVISION.
A WEBSITE THAT FINALLY CONVERTS
“Since the website came out, things took off. Now customers can really see who we are and what we stand for, leading to skyrocketing conversions and overwhelming demand. They have multiple specialists who come together and build something truly exceptional.”
INCREASE IN DONATIONS BY 75%
“Working with NVISION is fantastic. A strategic partner that goes above and beyond what is asked, driving our needle forward in terms of marketing and communications.”
LEGITIMATE LEADS, FASTER THAN EXPECTED
“The website they created is beautiful, and I am seeing the results. It really speaks for itself. NVISION is proactive and effective. I saw results right away, something I expected would take more time.”
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